Hoverowl Company Profile
The company and its session replay software share the same clever name. The privately-held business was founded in 2014 by Chris Favaloro. Hoverowl LLC is based in Tampa, Florida, and is active socially on Facebook and LinkedIn.
In conducting our Hoverowl review, we noted that the company had no About page on its website. In comparison, competitor Inspectlet offers a company page that provides information and even headshots of its team.. However, we realize that Hoverowl puts its quality software at the forefront and wants the powerful features to speak for themselves, which is likely why they omitted the webpage. Ultimately, it is the product’s usability that counts the most.
Top Hoverowl Features
The main features of Hoverowl are:
- Insightful heatmaps tools
- Low pricing
- Powerful conversion funnels
The on-page analytics software provides valuable visitor recordings through mouse tracking and heatmaps tools. Create conversion funnels and replay recorded sessions of visitors to get a deeper understanding of how they behave on your website. These features offer data insights you could not get anywhere else as to why your visitors are not converting into customers, as well as what is annoying people about your site or app.
Also, Hoverowl conveniently integrates with several third-party applications. It integrates with Shopify, Google Analytics, and Google AdWords, as well as Lander, Unbounce, and Pagewiz.
Who is the Session Replay Software Meant and Ideal for?
Hoverowl is great for many types of business people who want to increase ROI and sales. For example, marketers and eCommerce website owners will appreciate being able to tap into visitor recordings, heatmap analysis, and website mouse tracking to optimize web pages and app features for better conversion rates.
Developers, UX experts, and UI professionals will also benefit from the in-depth insights gained through heatmap analysis, with all data results showing up conveniently in one location on the Hoverowl dashboard. In addition to eShop owners benefiting from data collecting through mouse tracking and heatmaps tools, website owners in the performance, social, news, and media sectors also stand to improve their sites by using Hoverowl.
Benefits of Hoverowl Features
The session replay software provides you heatmap analysis to view exactly where people are clicking and hovering with their mouse on your website or web app and what they are ignoring too. Use this information to enhance your web pages, including the homepage, content forms, checkout process, and more.
Keep visitors on your site longer and encourage them to buy products and services while they are there, all by knowing their mouse hovers and clicks, as well as keyboard strokes, via your Hoverowl dashboard. As a result of the fixes you make based on the data, watch the sales for your online shop or another type of platform grow steadily along with the size of your business.
Hoverowl is a great mixture of business intelligence and powerful analytics. For example, on your dashboard, simply define your conversion funnel and use the session replay tool to understand why visitors are abandoning your site. Are they annoyed by the checkout process, not seeing a certain button, or is something else the problem?
Determine why visitors are not converting into customers and make changes now to optimize conversion. The heatmaps tools, in particular, have the potential to drive sales through the visual analytics that result. Understand behavior of your target audience better by viewing their behaviors as they use your site.
Have confidence in what you see in the recorded sessions too. The people that Hoverowl records through its mouse tracker are real users do not know you are watching them as though you are standing over their shoulders. Get genuine mouse movements from them to fix whatever is keeping them from not buying from you right now.
Hoverowl Review – Pricing Options
Here are the free and paid options at Hoverowl:
Free Trial – Get 14 days free on any plan you want
Snowy Owl plan – $25 per month or $19 per month (paid annually). This plan includes 15,000 recordings, 15,000 heatmaps, 1 website, unlimited active pages, SSL recording, 30-day recording storage, and email support
Great Grey Owl plan – $49 per month or $37 per month (paid annually). Get 50,000 recordings, 50,000 heatmaps, 3 websites, unlimited active pages, SSL recording, 60-day recording storage, and email support
Wise Owl plan – $99 per month or $75 per month (paid annually). Enjoy 250,000 recordings, 250,000 heatmaps, 10 websites, unlimited active pages, SSL recording, 60-day recording storage, and email support
Enterprise Owl plan – $249 per month or $187 per month (paid annually). This top-tier plan includes unlimited recordings, unlimited heatmaps, 25 websites, unlimited active pages, SSL recording, 1-year recording storage, and email support
What We Like About Hoverowl
In particular, we like that the session replay software offers you the opportunity to watch how visitors interact with your website or web app. You can even see through your dashboard how their experiences differ by OS. You can also make comparisons between mobile devices and desktop PCs with Hoverowl, unlike with competitor Lucky Orange, where heatmap analysis seems to be identical in the dashboard for mobile and desktop.
Also, we appreciate that Hoverowl offers free and paid options, which every session replay provider does not do. With a free 14-day trial, a startup has the opportunity to try out the software’s features for themselves. Also, everyone likes getting something for free so a free plan can give Hoverowl more exposure than Lucky Orange, for example, which does not offer a free plan.
Getting started is fast too. Once you sign up for a plan, you can get into your account and begin using the mouse tracker and heatmaps tools within only 60 seconds.
For the price, we like that the session replay company offers reduced pricing options to organizations who can pay annually instead of month to month. A lower cost is always welcome. The pricing is more affordable than competitor Mouseflow, so if you are price-conscious then you will want to take note. For example, the Snowy Owl plan offers 15,000 recordings for $19 per month when paid annually, while Mouseflow’s Starter plan is $24 per month for only 2,500 recordings.
Limitations of The Session Replay Tool – Hoverowl Review
Our Hoverowl review would not be complete without discussing the shortcomings of the product, althought there are only a few. Hoverowl is lagging well behind competitor Inspectlet in the session replay market. Inspectlet is used by more than 40,000 clients, which is significantly higher than Hoverowl. Of course, Inspectlet launched about three years before Hoverowl, so perhaps the latter one simply needs more time to grow.
Also, we noticed that there is no personalized plan available at Hoverowl. This limitation is also true of competitor Visitpath, while Lucky Orange does offer custom plans at the Enterprise plan level.
What is Unique about Hoverowl
We realized as we conducted our Hoverowl review that one of its most powerful features is its website usability tools. From your dashboard, you can easily conduct website usability testing. Every visitor’s movements are tracked during session recordings as they hover, click, zoom and scroll.
As a result, you can get a deeper understanding of usability testing in real-time with the website mouse tracking tool. For eCommerce websites to blogs, testing is important for understanding what motivates your customers.
Also, you can determine who are your best customers and why certain situations are driving them to spend more or discouraging them from making any purchases. With heatmaps analysis, you get usability testing that is simpler than before and easy to do from your dashboard.
Hoverowl Review: Customer Service
The Hoverowl customer support team is available by email for both free and paying clients, as well as people simply thinking about using their session replay tool. They are reachable via social media accounts too. We like that each plan includes unlimited email support, which is lacking at Lucky Orange. However, there is no phone number available, which is a drawback as some people prefer phone calls instead of email.
Conclusion of Hoverowl Review
Hoverowl has few limitations and is affordable. The session review tool is one of the major contenders for anyone who wants to find out more about why visitors are not converting into customers. Identify through a comprehensive dashboard what parts of certain web pages or apps need fixing to be less frustrating for visitors and boost conversion rates. Increase ROI and sales with insightful heatmap analytics and mouse tracking tools. Also, get mobile, tablet, and desktop PC recordings so you can compare visitor experiences in each situation and setup your account in under a minute.