I’ve Heard of Heatmaps, But What Exactly Are They?


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Reviewed by:
May. 29 2016

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Heatmaps provide visuals of data; in particular, you can see what people do with their mouse, from clicks to scrolling activity. A session replay tool can have many types of heatmaps, include scroll, click, and hover maps. When a session replay software records user sessions on your web platform, heatmap analysis enables you to see data on what works for users and what is problematic or frustrating users about your website or app.

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